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{"id":3047,"date":"2018-04-13T15:32:20","date_gmt":"2018-04-13T12:32:20","guid":{"rendered":"http:\/\/bankakredinotu.net\/?p=3047"},"modified":"2018-05-12T02:25:20","modified_gmt":"2018-05-11T23:25:20","slug":"sirketlere-para-kazandiracak-kararlar","status":"publish","type":"post","link":"https:\/\/bankakredinotu.net\/sirketlere-para-kazandiracak-kararlar-3047","title":{"rendered":"\u015eirketlere Para Kazand\u0131racak Kararlar"},"content":{"rendered":"

\u015eirketlere para kazand\u0131racak kararlar<\/strong> almak\u00a0Allan Sloan’un, 11 aral\u0131k 2007 de Washington Post gazetesin deki s\u00f6zlerine kulak verebilirsiniz. \u201cBir resesyonda m\u0131y\u0131z, yoksa resesyona do\u011fru mu ilerliyoruz, bilmiyorum. Gelecek birka\u00e7 ay boyunca pazar\u0131n nereye gidece\u011fini de. E\u011fer bilseydim, size 35 sene anlat\u0131r m\u0131yd\u0131m? Tek bildi\u011fim, pazarda i\u015flerinizin yolunda gitmesini istiyorsan\u0131z, geriye de\u011fil ileriye bakman\u0131z gerekti\u011fidir.\u201d<\/p>\n

Krizin geldi\u011finde , t\u00fcm sekt\u00f6rleri vuraca\u011f\u0131 ve durumun d\u00fczelmeden \u00f6nce daha da k\u00f6t\u00fcle\u015fece\u011fi y\u00f6n\u00fcnde g\u00f6r\u00fc\u015f birli\u011fi var. Hepimiz i\u00e7in ya\u015famsal olan ne? Zor kararlar alabilmek ve \u00e7abuk karar ve\u00adrebilmek \u00fczere. Kaybedecek zaman yok.<\/p>\n

\u015eirketlere Para Kazand\u0131racak Kararlar<\/strong><\/span><\/h2>\n

Kararlar alman\u0131z gerekiyor ve ka\u00e7\u0131n\u0131lmaz olarak bunlardan baz\u0131\u00adlar\u0131 zor kararlar olacak. Bunlar \u015fu meseleleri i\u00e7erebilir: Size para kaybettiren \u00fcretim hatlar\u0131, verimsiz \u00e7al\u0131\u015fanlar, birlikte \u00e7al\u0131\u015fmas\u0131 zor m\u00fc\u015fteriler, \u00e7ok pahal\u0131 tesisler ya da kaynaklar\u0131n\u0131z\u0131 hangi ala\u00adna yat\u0131rman\u0131z gerekti\u011fi. Bu kararlar\u0131 almak ne kadar zor olursa olsun, onlar\u0131 bug\u00fcn almal\u0131s\u0131n\u0131z. \u015eimdi bunu nas\u0131l ba\u015faraca\u011f\u0131n\u0131z\u0131 anlataca\u011f\u0131z.<\/p>\n

\"\u015eirketlere<\/a>
\u015eirketlere Para Kazand\u0131racak Kararlar<\/figcaption><\/figure>\n

1- Karar alma derecenizi y\u00fckseltin<\/strong><\/h3>\n

\u015eirketlere para kazand\u0131racak kararlar konusunda ilk olarak; daha \u00e7abuk ve daha s\u0131k karar alman\u0131z gerekiyor. K\u0131sa ve uzun vadeli sonu\u00e7lar\u0131\u00adn\u0131 dikkatle tart\u0131n. Karar alma k\u0131stas\u0131n\u0131z net olmal\u0131: Gelir, k\u00e2r, pa\u00adzar pay\u0131, vb. Resesyon d\u00f6nemlerinde i\u015f sava\u015flar\u0131 bask\u0131 alt\u0131nda ye\u00adtersiz veriyle net kararlar almakla ve ba\u015far\u0131yla ilgili herhangi bir \u00f6n i\u015faret olmadan bu kararlar\u0131n sonu\u00e7lar\u0131yla ya\u015fayabilme yetene\u011fiyle kazan\u0131l\u0131r veya kaybedilir. Ba\u015fka bir ifadeyle, yang\u0131na atlamaya ce\u00adsaret etmelisiniz. \u00dcretim hatt\u0131n\u0131z\u0131n bir b\u00f6l\u00fcm\u00fcnde yapabilece\u011fi\u00adniz bir fiyat art\u0131\u015f\u0131 ba\u015fka bir k\u0131s\u0131mdaki zorunlu indirimleri fazlas\u0131y\u00adla kar\u015f\u0131layacak ise, bu art\u0131r\u0131m\u0131 yap\u0131n. \u00d6nceleri m\u00fc\u015fterileri gerile\u00adtebilir, ama yap\u0131n. Bunu izleyen k\u00e2rl\u0131l\u0131k muhte\u015fem olacak\u2014fakat b\u00f6yle bir \u015fey siz zor kararlar almadan ger\u00e7ekle\u015fmeyecektir.<\/p>\n

\"Karar<\/a>
Karar alma derecenizi y\u00fckseltin<\/figcaption><\/figure>\n

2- Bug\u00fcnle gelecek aras\u0131nda denge kurun<\/strong><\/h3>\n

Ekonomide ya\u015fanan bu zor d\u00f6nemle ilgili kayg\u0131lar sizi \u201csava\u015f ya da ka\u00e7 mant\u0131\u011f\u0131na s\u00fcr\u00fckleyecektir. Bu evrimsel \u00e7ekimi iyi bir li\u00adderlikle dengeleyin. Alaca\u011f\u0131n\u0131z her fasa vadeli karar\u0131n uzun vade\u00adde de etkili olmas\u0131n\u0131 sa\u011flay\u0131n. Bir\u00e7ok kurulu\u015f iyi \u00e7al\u0131\u015fanlar\u0131n\u0131 \u00fc\u00e7\u00a0ay s\u00fcreli\u011fine, \u00e7ok b\u00fcy\u00fck harcamalar ve e\u011fitim masraflar\u0131 pahas\u0131\u00adna, yeniden i\u015fe almak \u00fczere i\u015ften \u00e7\u0131kard\u0131 ve \u00e7o\u011funlukla kaybet\u00adti\u011fi y\u0131ld\u0131zlar\u0131n baz\u0131lar\u0131n\u0131n yerine yenilerini koymay\u0131 beceremedi. A\u00e7\u0131k olun: K\u0131sa vadeli her cesur karar (aferin!) uzun vadeli, daha karma\u015f\u0131k bir etkiye yol a\u00e7\u0131yor. Enine boyuna d\u00fc\u015f\u00fcn\u00fcn\u2014k\u0131sa s\u00fc\u00adre i\u00e7inde bu konuda ustala\u015fmaya ba\u015flayacaks\u0131n\u0131z. Rakipleriniz sa\u00addece ve sadece bug\u00fcn\u00fc kurtarmak i\u00e7in karar al\u0131yor. Rekabet ederken geli\u015ftirdi\u011finiz bir\u00e7ok \u00fcst\u00fcnl\u00fckten biri de bu olabilir.<\/p>\n

\"Bug\u00fcnle<\/a>
Bug\u00fcnle gelecek aras\u0131nda denge kurun<\/figcaption><\/figure>\n

3- Zaman fakt\u00f6r\u00fcn\u00fc d\u0131\u015flay\u0131p ba\u015far\u0131l\u0131 zor kararlar al\u0131n<\/strong><\/h3>\n

Uzun \u00e7al\u0131\u015fma g\u00fcnleri \u00f6n\u00fcm\u00fczdeki aylar i\u00e7in hem takdir edilecek hem de gerekli bir yetenektir, fakat bu sizi b\u00f6ylesi zamanlardan ger\u00e7ekten kurtaracak en b\u00fcy\u00fck h\u00e2zineniz olan beyniniz i\u00e7in pek iyi say\u0131lmaz. Ona iyi bak\u0131n arada mola verin. Eve erken gidip bir film izleyin. \u00d6\u011fle tatilinde parkta y\u00fcr\u00fcy\u00fc\u015fe \u00e7\u0131k\u0131n. Uyumadan \u00f6nce g\u00fczel bir roman okuyun. Y\u00fczmeye ba\u015flay\u0131n. Daha fazla y\u00fc\u00adr\u00fcy\u00fcn. Orta\u011f\u0131n\u0131zla (i\u015f ya da hayat orta\u011f\u0131n\u0131z ya da her ikisiyle) be\u00adyin Artmas\u0131 yap\u0131n. Farkl\u0131 bir pazarlama kitab\u0131 sat\u0131n al\u0131n ve i\u00e7inde\u00a0ki fikirler i\u00e7in kitab\u0131 taray\u0131n. Kafeye not defterinizi de g\u00f6t\u00fcr\u00fcn. S\u0131k\u0131 \u00e7al\u0131\u015f\u0131n, evet ama akl\u0131n\u0131z\u0131 kullanarak \u00e7al\u0131\u015f\u0131n. Bazen daha az yaparak daha fazlas\u0131n\u0131 ba\u015farabilirsiniz.<\/p>\n

\"<\/a>
Zaman fakt\u00f6r\u00fcn\u00fc d\u0131\u015flay\u0131p ba\u015far\u0131l\u0131 zor kararlar al\u0131n<\/figcaption><\/figure>\n

4- Gelir ve k\u00e2rla ilgili zor kararlar al\u0131n<\/strong><\/h3>\n

Geliriniz ve k\u00e2r\u0131n\u0131z gelecek 9 ila 18 ay boyunca nereden gelecek? Bir matris \u00e7izin. Yatay eksende \u00fcr\u00fcn ve\/veya hizmetler, dikey eksende m\u00fc\u015fteriler ve\/veya pazarlar olsun. Kesi\u015fme noktalar\u0131n\u00adda hesap yapmaya ba\u015flay\u0131n. A\u00e7\u0131k olun. Sat\u0131r ve s\u00fctunlar\u0131 topla\u00ady\u0131n: Para nereden gelecek? Bu k\u00e2rl\u0131 bir para m\u0131? Analizinizin so\u00adnucunda pazarlama b\u00fct\u00e7enizi nereye harcayaca\u011f\u0131n\u0131z, hangi pa- zarlar\u0131n\/m\u00fc\u015fterilerin pe\u015finizden ko\u015faca\u011f\u0131n\u0131z ve hangi m\u00fc\u015fteri\/pazarlar\u0131 b\u0131rakaca\u011f\u0131n\u0131z hakk\u0131nda ki zor kararlar\u0131 verin. Kat\u0131 olun.\u00a0\u015eirketlere para kazand\u0131racak kararlar<\/strong> k\u0131sm\u0131nda en \u00f6nemlisi zor kararlar\u0131 verebilmektir.<\/p>\n

\"Gelir<\/a>
Gelir ve k\u00e2rla ilgili zor kararlar al\u0131n<\/figcaption><\/figure>\n

5- En iyi mant\u0131\u011f\u0131 en iyi sezgiyle birle\u015ftirin<\/strong><\/h3>\n

Bilan\u00e7o tablolar\u0131na cesaretinizi ve i\u00e7g\u00fcd\u00fclerinizi ekleyerek ba\u015far\u0131l\u0131 zor kararlar al\u0131n. Gelecek aylar boyunca pek \u00e7ok zor ka\u00adrar vermeniz gerekecek. Y\u00f6nteminiz ne, s\u00fcreciniz ne? \u015eunlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun:<\/p>\n